When Baswa Group approached me, they had a clear vision: a professional, global website that reflects their stature as a manufacturer and exporter of eco-friendly food packaging and bulk food commodities. They operate in Pakistan, the USA, Europe, and Malaysia, so the site needed to be multilingual-ready, mobile-friendly, and optimized for performance and SEO — all without using a CMS like WordPress.
Project Kickoff: Requirements and Strategy
Instead of immediately reaching for a common stack or CMS, I started by understanding the client’s brand identity, target regions, and user flow. The requirements made it clear: a lightweight, scalable, and fast-loading site that could support dynamic product displays and lead generation.
Why I Skipped WordPress
While WordPress is versatile, it wasn’t the best fit here. I needed:
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Full control over SEO metadata
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Fast load times without plugin bloat
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A secure, scalable backend
So I opted for a handcrafted front-end using HTML5, CSS3, and vanilla JavaScript, paired with Laravel for server-side templating and routing.
Development Process
- UI/UX Design: I started with Figma mockups and translated them into a mobile-first layout.
- Frontend Implementation: Using Flexbox and CSS Grid, I created modular sections (hero, product filters, certification badges, etc.).
- WhatsApp & Skype Integration: Since the client wanted immediate contact options, I wrote custom scripts for floating action buttons that open direct chats.
- SEO & Performance: Every image was optimized manually, alt tags were thoughtfully written, and meta tags were hardcoded to avoid plugin-based SEO.
Result
The final product is a multilingual-ready, responsive website that delivers an enterprise-grade experience without relying on any CMS or builder. It supports their global business while loading under 1.5 seconds on mobile.