SEO is built into my workflow—not bolted on later with a plugin.
SEO From Day One
When I structure a new site like WellnessRC or BaswaGroup, I begin with:
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Semantic HTML5 layout (header, nav, main, footer)
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One H1 per page, logical heading hierarchy (H2-H4)
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Meta titles, descriptions, and canonical tags written by hand
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OpenGraph and Twitter card support
Manual vs Plugin
Plugins like Yoast are great for content editors, but they:
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Add extra code to every page
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Duplicate functionality I already implement
By managing SEO directly in my templates (Laravel Blade, WordPress PHP), I keep my sites fast and compliant with Google’s latest recommendations.
Performance Matters Too
Google ranks for speed. That’s why I:
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Compress and lazy-load images
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Avoid inline JS unless necessary
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Minify and defer CSS
My sites are often Lighthouse-tested at 90%+ for SEO and performance before launch.
SEO isn’t a feature you add. It’s a mindset. And I build every site like Google’s about to crawl it tomorrow.